Step 1
Start with the face, not the scene
In a portrait-led project, the image carries the visual identity. Choose a clear, front-facing picture with room around the head and an expression that suits the message. A general video project can instead begin with a script, presenter concept, or sequence of scenes. The comparison matters because a detailed scene description cannot fix an unsuitable source portrait.
- Portrait-led: the source image anchors the person viewers see.
- General video: the visual plan may extend across multiple scenes.